Introducing Communication Research : Paths of Inquiry - Donald Treadwell

Introducing Communication Research

Paths of Inquiry

By: Donald Treadwell

Paperback | 6 March 2024 | Edition Number 5

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Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

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Industry Reviews
Praise for the previous edition: "Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style." -- Sandra Duhe "This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!" -- Patricia Atkinson

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