Introduction to Social Cognition : The Essential Questions and Ideas - Gordon B. Moskowitz
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Introduction to Social Cognition

The Essential Questions and Ideas

By: Gordon B. Moskowitz

Paperback | 29 July 2024

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Why are first impressions so powerful? How do we "know" what others are like when we cannot read their minds? How can scientists measure biases that people do not want to admit--or do not know they have? This engaging text delves into social cognition by exploring major questions in the field through an everyday lens. Students are introduced to core concepts and processes pertaining to how people come to know themselves and understand the behavior of others. Classic and contemporary findings and experimental methods are explained. The text connects the research to pressing contemporary problems--the roots of political polarization, why even rational people fall prey to misinformation, and the best ways to reduce prejudice. Boxed definitions of key terms are included throughout.

Industry Reviews

"Moskowitz has done a masterful job of distilling the most important topics in social cognition research into clear questions and propositions. The organization of the book is sensible and inviting to the novice, providing an approachable framework for thinking about social cognition. As with all of Moskowitzs work, the book is thorough and of the highest level of scholarship. Filling an important need, this text will be appreciated by instructors and students alike."--Jeffrey W. Sherman, PhD, Department of Psychology, University of California, Davis-

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