ISE Advertising and Promotion 12ed
An Integrated Marketing Communications Perspective
By: George E. Belch, Michael A. Belch
Paperback | 17 November 2019 | Edition Number 12
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RRP $159.95
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ISBN: 9781260570991
ISBN-10: 1260570991
Published: 17th November 2019
Format: Paperback
Language: English
Number of Pages: 848
Audience: College, Tertiary and University
For Grades: 13 - 17
Publisher: McGraw Hill
Country of Publication: US
Edition Number: 12
Dimensions (cm): 27.5 x 21 x 3
Weight (kg): 1.53
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