ISE Essentials of Marketing Research : 6th Edition - Joseph F. Hair Jr.

ISE Essentials of Marketing Research

6th Edition

By: Joseph F. Hair Jr., Mary Celsi, David J. Ortinau, Robert P. Bush, Dana E. Harrison

Paperback | 6 January 2023 | Edition Number 6

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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects.  A continuing case and corresponding data sets included.     

Available with McGraw-Hill Connect® and SmartBook 2.0. 

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