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It's Not How Good You Are, It's How Good You Want To Be
The World's Best Selling Book
By: Paul Arden
Paperback | 15 May 2003 | Edition Number 1
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Product Description
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity ' all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom ' all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."Industry Reviews
ISBN: 9780714843377
ISBN-10: 0714843377
Published: 15th May 2003
Format: Paperback
Language: English
Number of Pages: 128
Audience: General Adult
For Grades: 8+
Publisher: Phaidon
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 1.3 x 12.2 x 17.7
Weight (kg): 0.19
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You Can Find This Book In
This product is categorised by
- Non-FictionSelf-Help, Personal Development & Practical AdvicePopular PsychologyAssertiveness, Motivation & Self-Esteem & Positive Mental Attitude
- Non-FictionSelf-Help, Personal Development & Practical AdviceAdvice on Careers & Achieving Success
- Non-FictionBusiness & ManagementSales & MarketingSales & Marketing Advertising
- Booktopia Gift GuideEverything Lavish Gift GuidePhaidon Press