Table of Contents
ELEMENT ONE
Insight to Your Inside Attitude, 20
ELEMENT TWO
Attitude Self Awareness, 56
ELEMENT THREE
Attitude Actions, 90
ELEMENT FOUR
Attitude Attributes, 122
ELEMENT FIVE
Attitude Achievement, 144
ELEMENT FIVE point FIVE
Attitude Fulfillment, 180
Expanded Table of Contents
The subtle difference between a positive attitude and a YES! Attitude, 4
CAUTION: Attitude is hokey, 5
How to benefit from this book, 6
Watch out for the AHA!, 7
Got attitude?, 8
How many attitude lessons and courses have you had?, 9
THIS BOOK CANNOT, 12
THIS BOOK CAN, 13
I promise, 14
ELEMENT ONE INSIGHT TO YOUR INSIDE ATTITUDE
How important is positive attitude to success?, 21
Where does positive attitude come from?, 22
The YES! Factor, 23
There is nothing new about attitude…except yours, 24
What is a positive attitude?, 26
Introducing the most important person in the world, 28
Thought dedication. You decide what to think, and how to react, 32
Positive attitude is ATTRACTIVE and CONTAGIOUS, 36
Everyone is born happy, but it takes years to figure that out, 38
Do you have a positive attitude?, 40
Attitude self-test, 41
Attitude scorecard, 46
How positive is your attitude?, 48
How’d you like your results?, 49
Negative occurrences block positive and creative thought, 51
The bridge between positive and negative, 53
ELEMENT TWO ATTITUDE SELF AWARENESS
Think about it in terms of your personal wisdom, 57
Be aware of the senses that can affect your attitude, 58
I know that! versus How good am I at that?, 60
Reading is fundamental to attitude self-awareness, 62
Breaking YES! Attitude down, in order to build yours up!, 66
What determines effective communication and customer service?, 70
The plot thickens, 71
In business, how is attitude related to hunger?, 73
In business, here’s how your attitude is related to your success, 74
Missing two footers?, 76
Think again, 79
How do negative thoughts and feelings affect you?, 80
What makes attitude go (stay) bad?, 81
Real-world attitude busters, 82
Attitude busters have two elements: things and people, 83
Positive things and YES! things that BUST attitude busters, 84
The 3.5 attitude awareness elements that lead you to action, 86
ELEMENT THREE ATTITUDE ACTIONS
Actions you can take right now, 91
An attitude-action lesson you can begin to use the minute you read it, 92
Want to start making an attitude change? Take attitude actions, 96
What does the local news have to do with success? Nothing!, 100
It’s about time!, 104
Watch your world change, 105
The daily dose of attitude, 106
How can I be more positive with my children, my spouse, at home, at work?, 107
Bust the attitude busters, 110
Wanna start on YOUR path to positive attitude?, 112
Wanna continue on the path to YES! Attitude, 113
3.5 principles that lead to success, wealth, and YES! Attitude, 114
Building belief. Your belief…, 118
What do I need to do to build a stronger belief system…, 120
The shortest goal lesson of your life, 121
ELEMENT FOUR ATTITUDE ATTRIBUTES
Think about your BEST qualities, 123
Rate your YES! Attitude attributes. A self-evaluation, 124
A word about philosophy and why it’s good, 127
The Great Jim Rohn says…, 129
Here’s what other philosophers have to say…, 130
The sales and life philosophy of Jeffrey Gitomer…, 131
Your environments and your associations, 132
The “three you’re crazy” rule. Who does it apply to?, 134
What’s so funny? Everything!, 139
Lead with a smile, 142
ELEMENT FIVE ATTITUDE ACHIEVEMENT
The formula for YES! Attitude achievement, 145
The attitude formula, 146
Attitude disciplines and attitude achievement actions, 148
Attitude is reflected in your response to
events and your responses to people, 150
Thinking about your problems, 152
Ultimate attitude achievement action, 154
Drain your brain at the end of each day, 155
Adding YES! to your positive attitude, 161
Now you know the secret of YES! What are you going to do about it?, 163
Understanding your WHY: The attribute of discovery, 164
Understanding your WHEN: The attribute of starting today, 165
Understanding your HOW: The attribute of starting with your best thoughts, 166
Understanding your YES!: The attribute of achievement, 167
Morgan spills a YES!, 168
Is there a turning point? Is there a beginning point?, 169
How I got my attitude. Fake it till you make it: myth or must?, 170
How to maintain your attitude, 176
Let me take attitude maintenance deeper, 177
The fifteen-minute first thing in the morning YES! Attitude drill, 178
All students of attitude need renewal, 179
ELEMENT FIVE point FIVE ATTITUDE FULFILLMENT
There’s a BIG difference between success and fulfillment, 181
What kind of freedom can a YES! Attitude bring?, 184
Come on, Billy. Walk to Mommy!, 186
There IS a Santa Claus!, 187
Just before you take your last breath, spend your last nickel, 190
Your YES! Attitude is permission…, 191
Gitomer’s affirmations of YES! Attitude success, 192
On choosing happiness. What’s your choice?, 194
The rule of every day, 198
Attitude…pass it on, 200
Attitude library bibliography, 203
Hey, I said, “GET OVER IT!”, 204
An attitude of gratitude, 206
Other titles by Jeffrey Gitomer, 211
Turn the Little Gold Book into your GOLD!, 212
