Track My Order
Help Centre
+612 9045 4394
Likes
My Wish ListsLogin / Join
Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Booktopia
Australia's local bookstore
Add free shipping to your order with these great books
Jobs To Be Done : A Roadmap For Customer-Centered Innovation - David Farber

Jobs To Be Done

A Roadmap For Customer-Centered Innovation

By: David Farber

Paperback | 28 February 2023

At a Glance

Paperback

$43.25

or 4 interest-free payments of $10.81 with

In Stock and Aims to ship next day

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love

Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.

This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons.

Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.

In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to:

  • Gather valuable customer insights
  • Turn those insights into new product ideas
  • Test and iterate until you find original profitable solutions
  • And much more!

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.

You Can Find This Book In

Non-FictionBusiness & ManagementSales & MarketingCustomer ServicesManagement & Management TechniquesManagement Decision MakingMarket ResearchManagement of Specific AreasResearch & Development Management

More in Research & Development Management

Business Research Methods : 3rd Edition - Barry Babin

Business Research Methods

3rd Edition

Paperback

RRP $159.95

$147.90

Data Science for Business With R - Jeffrey S. Saltz

FREE SHIPPING

Data Science for Business With R

Paperback

RRP $194.50

$175.25

10%
OFF
Management and Business Research : 7th Edition - Mark Easterby-Smith

FREE SHIPPING

Management and Business Research

7th Edition

Paperback

RRP $112.80

$84.25

25%
OFF
Management and Business Research : 7th Edition - Mark Easterby-Smith

FREE SHIPPING

Management and Business Research

7th Edition

Hardcover

RRP $376.80

$229.25

39%
OFF
New Products Management 11ed : Irwin Marketing - C. Merle Crawford

New Products Management 11ed

Irwin Marketing

Hardcover

RRP $212.00

$134.80

36%
OFF
Qualitative Research in Business and Management - Michael D Myers

FREE SHIPPING

Qualitative Research in Business and Management

Paperback

RRP $105.75

$84.75

20%
OFF
Innovation Management and New Product Development : 7th edition - Paul Trott

Innovation Management and New Product Development

7th edition

Paperback

RRP $97.85

$82.25

16%
OFF
The Success Principles - Darren J. Stephens

FREE SHIPPING

The Success Principles

Paperback

RRP $29.95

$25.25

16%
OFF

This product is categorised by

Popular Searches