John P. Kotter : Critical Evaluations in Business and Management - John C. Wood

John P. Kotter

By: John C. Wood (Editor)

Multi-Item Pack | 14 December 2010 | Edition Number 1

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Steeped in economics, mathematics, and behavioural science, Philip Kotler (b. 1931) has been described by Management Centre Europe as 'the world's foremost expert on the strategic practice of marketing'. His early intellectual work included model-building to understand how marketing works. Later, he developed new concepts for marketing theory and practice, such as 'demarketing', 'social marketing', and 'synchromarketing'.Supplemented with the editors' expert introduction, which places the gathered work in its historical and intellectual context, this new four-volume collection from Routledge brings together the best and most influential critical writing on Kotler.

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