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Key Concepts in Business and Management Research Methods

By: Peter Stokes

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Paperback | 19 July 2011 | Edition Number 1

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Paperback
256 Pages

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21.6 x 13.8 x 1.1

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This is a detailed and concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with project work, research proposals, dissertations and theses. Includes case studies and suggestions for further reading.

Industry Reviews

"This is a welcomed text. Students do struggle with the terminology and how to apply the various techniques. Hopefully this will help students in the most important area of study." -- JonathanGroucutt, Oxford Brookes University
"I think the idea for the publication is sound . students are always looking for a clear and straightforward introduction to Management Research and management research projects and I think the proposal has a good deal of commercial appeal. Many students find the language of research methodology difficult and some find them incomprehensible I applaud the desire to tackle the issues raised in the proposal."-- Heather J. Hopfl, Professor of Management, University of Essex
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