Kogan Page Complete

Name: Kogan Page Complete
Brand: Kogan Page
Price: 77.25 AUD
Availability: InStock

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

By: Daniel Rowles

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Paperback | 3 January 2022 | Edition Number 3

At a Glance

Paperback
232 Pages

Edition Type
Revised

Dimensions(cm)
21 x 12.5 x 2

New Edition

Published: 3rd January 2025

Paperback

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$77.25

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Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Industry Reviews

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." * Gemma Butler, Marketing Director, Chartered Institute of Marketing *
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Director of Marketing and Communications at Imperial College Business School *
"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host of the Digital Marketing Podcast *

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