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Customer Experience Excellence
The Six Pillars of Growth
By: David Conway, Tim Knight
Paperback | 3 August 2021 | Edition Number 1
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Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement.
Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver.
However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results.
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.
Industry Reviews
"I loved this book - it is incredibly impressive, incredibly insightful, rich with stories and practical advice." * Catherine Brien, Chief Data Officer, Guardian News and Media *
"Customer Experience Excellence is a practical toolkit for CMOs, CEOs and transformational leaders who want to turn the bold promise of CX into grown-up business results. It's essential reading for anyone who wants to connect their focus on the customer to every part of their business, with clear examples from the world's best brands." * Leslie Stretch, CEO, Medallia *
"Customer Experience Excellence brings to life the authors' unrivalled sense of customer centricity and a practical guide on how to achieve it leveraging the Six Pillars. This is a must-read for all leaders in companies working to deliver excellence in customer experience." * Mine Dogan, Customer Director, Philip Morris *
ISBN: 9781398600997
ISBN-10: 1398600997
Published: 3rd August 2021
Format: Paperback
Language: English
Number of Pages: 272
Audience: Professional and Scholarly
Publisher: Kogan Page
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23.5 x 16 x 1.5
Weight (kg): 0.42
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