Korean Wave in World Englishes : The Linguistic Impact of Korea's Popular Culture - Brittany Khedun-Burgoine

Korean Wave in World Englishes

The Linguistic Impact of Korea's Popular Culture

By: Brittany Khedun-Burgoine, Jieun Kiaer

Hardcover | 16 September 2022

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This book examines the linguistic impact of the Korean Wave on World Englishes, demonstrating that the K-Wave is not only a phenomenon of popular culture, but also language.

The "Korean Wave" is a neologism that was coined during the 1990s that includes K-pop, K-dramas, K-film, K-food, and K-beauty, and in recent years it has peaked in global popularity. This book intends to show how social media phenomena have facilitated the growth of Korea's cultural influence globally and enabled a number of Korean origin words to settle in varieties of Englishes. This in turn has globalised Korean origin words and revolutionised the English language through an active and collaborative process of lexical migration. Korean origin words such as oppa (older brother) are no longer bound solely to Korean-speaking contexts. The study focuses primarily on media content, particularly social media, corroborated by case studies to examine how linguistic innovation has been engendered by the Korean Wave.

Suitable for students and researchers of Korean linguistics, Korean culture, Korean popular culture, and translation studies, this book is the first detailed study of the global linguistic impact of the Korean Wave.

Industry Reviews

"Korean Wave in World Englishes provides an innovative analysis of the effect of Korean popular cultures on the English language. It offers new insight into the Korean Wave and its linguistic impact on World Englishes. Readers learn how a new influx of Korean words is making the English language "more diverse and beautiful". This book is highly recommended for readers who are interested in Korean Studies, the Korean Wave, the diversification of the English language, and lexicography."

Hyejeong Ahn (PhD), Senior Lecturer, Language and Literacy Education, Melbourne Graduate School of Education, The University of Melbourne

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