Leadership for Sustainable Futures : Achieving Success in a Competitive World

'For years, many of us have been criticizing the Anglo-American corporate system not only on moral grounds but on practical grounds as well. Gayle Avery moves beyond these criticisms to a detailed examination of precisely why the European systems function better as a business matter as well as a social matter. In so doing, she provides an excellent handbook for business leaders to follow. Leadership for Sustainable Futures should become a classic in its field.' - Lawrence E. Mitchell, The George Washington University Law School, US 'At a time when business leaders are coming under severe pressure to adopt the Anglo/US ideal of shareholder value, Leadership for Sustainable Futures convincingly demonstrates the corporate and social superiority of the approach which adds simultaneous value to shareholders and stakeholders. Although its roots lie in Europe, this leadership approach is practiced worldwide by successful companies that outperform the market over time. Gayle Avery's message is brought to life by practical examples from 28 organizations illustrating different facets of sustainable leadership. This well-researched, coherent book makes timely and essential reading.' - Martin Hilb, University of St. Gallen, Switzerland Many managers in the English-speaking world are seeking an alternative to the prevailing business model which promotes a short-term, shareholder-value approach. In this accessible and highly topical book, Gayle Avery argues that this Anglo/US approach to capitalism and business is seriously flawed and does not bring the quality of life to individuals and societies that many people seek. But what is the alternative and do business leaders have a different choice? This book demonstrates alternative ways of leading sustainable organizations. It identifies 19 criteria for sustainable leadership practices that can be found in globally successful enterprises such as Allianz, BMW, Munich Reinsurance, Nokia, Novartis, and Porsche. Sustainable principles include promoting ethical behavior, long-term thinking and innovation, and valuing employees and other stakeholders such as the community, the environment and future generations. The author presents concrete examples of leadership from 28 interesting case studies to illustrate the many different ways in which sustainable leadership principles can be implemented. The book concludes that shifting to sustainable leadership practices may appear difficult for enterprises based in the USA, UK and Australia, but is essential for the long-term survival of these firms. Indeed, several well-known businesses from these countries have already adopted sustainable leadership principles, including Colgate-Palmolive, Continental Airlines, HSBC, IBM, Marriott, Nordstrom and SAS. By highlighting a dramatically different approach to leadership which can prove financially, socially and environmentally successful, this book will have a great appeal to scholars and students with an interest in leadership, strategy, international management and organisational studies. It will also be a valuable and practical aid for managers and consultants looking for new directions and ways of running their businesses.