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Lean Analytics
Use Data to Build a Better Startup Faster
By: Alistair Croll, Benjamin Yoskovitz
Paperback | 5 April 2013
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This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
Book features :
- Understand Lean Startup, analytics fundamentals, and the data-driven mindset
- Look at six sample business models and how they map to new ventures of all sizes
- Find the One Metric That Matters to you
- Learn how to draw a line in the sand, so you’ll know it’s time to move forward
- Apply Lean Analytics principles to large enterprises and established products
About the Authors
Alistair is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy.
In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology.
A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He's the chair of O'Reilly's Strata + Hadoop World conference. He has written several books on technology and business, including the best-selling Lean Analytics.
Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors.
In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow on financing. A great deal of Ben's experience and thought leadership around Lean Startup and analytics emerged during this time.
ISBN: 9781449335670
ISBN-10: 1449335675
Series: Lean Series
Published: 5th April 2013
Format: Paperback
Language: English
Number of Pages: 440
Audience: General Adult
Publisher: John Wiley & Sons UK
Country of Publication: US
Dimensions (cm): 24 x 16.5 x 3
Weight (kg): 0.73
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You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionBusiness & ManagementOwnership & Organisation of EnterprisesSmall Businesses & Self-Employed
- Non-FictionEconomicsEconometricsEconomic Statistics
- Non-FictionAccounting & FinanceAccounting
- Text BooksHigher Education & Vocational TextbooksAccounting, Business & Finance Higher Education Textbooks
- Non-FictionComputing & I.T.O'Reilly