Legendeering

The Brand-New (But Tried and True) Video Communication Strategy to Humanize Your Business

By: Tom Langan

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Hardcover | 15 January 2024

At a Glance

Hardcover
224 Pages

Dimensions(cm)
23.19 x 15.19 x 2.21

Hardcover

$59.75

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A new way to revolutionize your video marketing from two-time Emmy nominated Tom Langan.

Video is the single most powerful tool businesses have at their disposal. Period. Yet, many businesses struggle to find success using traditional video-based content production strategies. Why? Because most video strategies are about the business or creator, and not about the people who really matter--the community.

In this groundbreaking book, two-time Emmy Award-nominated Director of Photography and Producer Tom Langan presents a brand-new video communication strategy based in the power of authentic human relationships. The core principle of Legendeering is "Lead with value, always." And, in this book, Tom will show you how to do just that. This is marketing the way marketing was always supposed to be done. If you want to stand out from the crowd, build a community of raving supporters around your business, and ultimately become a legend in your field, Legendeering is a must-read.

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