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Loving the World Appropriately : Persuasion and the Transformation of Subjectivity - James L. Kastley

Loving the World Appropriately

Persuasion and the Transformation of Subjectivity

By: James L. Kastley

eBook | 31 May 2024

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A revolutionary approach to rhetoric that asks why audiences need persuading.

What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

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Non-FictionLiterature, Poetry & PlaysHistory & Criticism of LiteratureLanguage & LinguisticsLinguisticsPhilosophy of LanguagePhilosophyPhilosophy & Logic

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