Magnetic Stories
Connect with Customers and Engage Employees with Brand Storytelling
By: Gabrielle Dolan
Paperback | 1 March 2021 | Edition Number 1
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Product Description
**Finalist : Best Communications & Sales Book of the Year at the 2021 Business Book Awards**
Improve customer and employee loyalty with your brand stories
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local caf or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to:
- connect with your customers in a more authentic way
- increase the engagement of your employees
- make decisions based on your company values and purpose
- have a stronger presence online by sharing great stories
- take control of your brand and reputation for greater success.
Magnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.
ISBN: 9780730388517
ISBN-10: 0730388514
Published: 1st March 2021
Format: Paperback
Language: English
Number of Pages: 208
Audience: General Adult
Publisher: John Wiley & Sons Australia
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23 x 15.5 x 1.5
Weight (kg): 0.27
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