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Making the Connections

Using Internal Communication to Turn Strategy into Action

By: Bill Quirke

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Paperback | 10 June 2008 | Edition Number 2

At a Glance

Paperback
386 Pages

Edition Type
New edition

Dimensions(cm)
24 x 17.5 x 2.5

Paperback

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Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.

Industry Reviews

'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.' Roger D'Aprix, Vice President, ROI Communication and author of "The Credible Company" "It is a very comprehensive book and covers the subject in great detail...the book constitutes good value for money and will be much sought after by communications professionals and senior leaders alike...' Gordon McNeil, ACQI, Quality Manager at AWE 'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.' Nico Jong, COM2KNOW Book Reviews Editor, August 2008 'Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.' Economic Outlook and Business Review

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Economics Business Communication & Presentation

Turning Communication to Advantage:
Getting more value from internal communication
Turning strategy into action
Going global and restructuring
Leading Change
Leading engagement
Making change happen
Engaging employees face to face
Communicating initiatives and projects
Pulling It Together
Planning and managing communication
Repositioning the role of the internal communication function
Measuring impact
Index
Table of Contents provided by Publisher. All Rights Reserved.

Making the Connections

Using Internal Communication to Turn Strategy into Action

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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