This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
Industry Reviews
This new, fully revised edition of Management and Business Research is the ideal research methods text for new and experienced researchers in management. The new edition has kept all of the strengths of the previous editions and has been updated and extended with important new developments in ethics, big data and quantitative methods. Written in an accessible and engaging way with case examples and illustrations, this is the best text in the field that offers a comprehensive as well as practical guide on the entire research process. -- Joep Cornelissen Management and Business Research has been central in forming the methodologies applied throughout my doctoral research. It has exceeded all expectations I held for a Research Methods book, providing deep, holistic understandings of multiple methods rather than simply mapping out methodologies that currently exist. Throughout the current pandemic that has demanded dramatic shifts in methodologies and revisiting the book has facilitated a confident and successful transition to alternative methodologies. It has gone beyond enabling an awareness of the diversity of methods available to researchers to provide clear and extensive explanations of these, which can be effectively mobilised within my research. -- Jack Daly I find the book very useful in guiding my qualitative investigation in the finance and accounting sector for completing my MSc. The book provides overarching understanding on scientific research and practical guidance for conducting business research. The information provided is up-to-date and engaging. This is definitely a resourceful must-read for students planning their master thesis. -- Jingwen Zhou This is a user-friendly book for undergraduate students majoring in management and business. The book is very interactive, and the online resources are sufficient. Notes and definitions in the margins of the book make the reading much easier. This is essential for writing my final dissertation. -- Conghui Huang As an undergraduate student, I found this book applicable to planning and conducting any social science research project. Concepts are explained clearly but concisely, and examples are relevant and thought-provoking. The chapter on machine learning is especially useful since it explains an important topic not yet covered in most research methods textbooks. -- Alex Patel This book provides reliable and ample knowledge for management students of all levels. The guidance on literature review, philosophical standing, research design, data analysis and writing-up is offered in great detail. The example and exercise sections provide teaching staff with adequate materials to deliver in class. -- Dr. Shanshan Wang The writers effortlessly connect with the reader offering clear direction. I cannot recall when I have felt so engaged in a textbook. It feels more like a conversation and the reader gets a real sense that the writers not only thoroughly know their subject but also are able to convey that knowledge with an ease and simplicity that engages and enthralls in equal measure. [...] Would I recommend this book? Absolutely! -- Bernadette McDonald * Bernadette McDonald (2020) Management and business research, Action Learning: Research and Practice, 17:2, 245-250, DOI: 10.1080/14767333.2020.1762378 *
