Management and Marketing for Improved Retail Competitiveness and Performance - José Duarte Santos

Management and Marketing for Improved Retail Competitiveness and Performance

By: José Duarte Santos (Editor), Inês Veiga Pereira (Editor), Paulo Botelho Pires (Editor)

Paperback | 28 July 2023

At a Glance

Paperback


$437.63

or 4 interest-free payments of $109.41 with

 or 

Aims to ship in 7 to 10 business days

When will this arrive by?
Enter delivery postcode to estimate

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale.

Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

More in Retail Sector

The Design of Everyday Things : Revised and Expanded Edition - Don Norman
Sam Walton : Made In America - Sam Walton
Destination Marketing : 3rd Edition - Essentials - Steven  Pike

RRP $92.99

$81.25

13%
OFF
The Connected Company - Dave Gray

RRP $57.00

$28.25

50%
OFF
Retail Management 13ed : A Strategic Approach, Global Edition - Barry Berman
Retail Marketing Management : Principles and Practice - Helen Goworek
Neuromarketing in Action : How to Talk and Sell to the Brain - Anne-Sophie Bayle-Tourtoulou
Stickier Marketing : How to Win Customers in a Digital Age - Grant Leboff