Mapping a Winning Strategy

Developing and Executing a Successful Strategy in Turbulent Markets

By: Marc Baaij, Patrick Reinmoeller (As told to)

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Hardcover | 10 September 2018 | Edition Number 1

At a Glance

Hardcover
274 Pages

Dimensions(cm)
21.5 x 16 x 2

Hardcover

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In an increasingly connected world experiencing accelerating levels of technological disruption, the strategic challenges for business leaders are greater than ever before, and conventional approaches to strategy are unable to contend with today's VUCA (volatile, uncertain, complex and ambiguous) business environment. A new approach to strategic decision-making is required to motivate and mobilize stakeholders to achieve the business's overarching goals, such as making a profit and delivering on people- and planet-related objectives. Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. This method uses visual maps to engage colleagues throughout the organization, ensuring that every stakeholder's voice is considered by avoiding a top-down approach. It also enables business leaders to identify the strategic issues they face without distraction, so that a clear path is formed towards the best strategic plan. By mapping out the most effective strategy, organizations can anticipate and manage roadblocks to strategic change and make winning and well-executed operational choices.

Industry Reviews

Baaj and Reinmoeller introduce student and practicing business managers to the mapping approach for developing and executing a successful business strategy in turbulent markets. They cover overcoming the challenges of strategy with the mapping method, engaging critical stakeholders to support the strategy process, spotting the real strategic issues and developing superior insights, developing superior strategic options and making winning choices, making strategy work: anticipating execution issues, looking ahead: developing strategies for anticipating the future, and getting started: the mapping method in practice.--Annotation (c)2018 "(protoview.com)"

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