Mapping Experiences

A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams 2nd Edition

By: James Kalbach

Write A Review

Paperback | 12 February 2021 | Edition Number 2

At a Glance

Paperback
400 Pages

Dimensions(cm)
14.5 x 5.5 x 1.5

Paperback

RRP $106.50

$47.75

55%OFF

or 4 interest-free payments of $11.94 with

Aims to ship in 15 to 25 business days

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for companies that can't pinpoint these problems because they're too focused on business processes.

This updated book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. You'll learn how this unique tool helps you visually map your existing customer experience and envision future solutions.

Product and brand managers, marketing specialists, and business owners will discover how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.