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Marketing 5.0 : The Role of Human-Mimicking Technology - Ajay Kumar

Marketing 5.0

The Role of Human-Mimicking Technology

By: Ajay Kumar (Editor), M. D. Ciddikie (Editor), Anil Kumar Kashyap (Editor)

Hardcover | 14 March 2025

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Marketing 5.0 focuses on 'human-mimicking technology' in the age of marketing wherein, consumers and technology are blended as one. It reimagines technology creating a human touch, not only enhancing customer experience but also building an ecosystem of personalised sense-and-respond experiences and bringing greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalisation; a shift from marketing 4.0 to marketing 5.0.

In this new age of marketing, where there is a continuous struggle for gaining digital business presence, this book aims to introduce academicians and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The aim is to learn and understand the blended approach, where consumers and technology integrate as one.

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