Marketing 5.0

The Role of Human-Mimicking Technology

By: Ajay Kumar (Editor), M. D. Ciddikie (Editor), Anil Kumar Kashyap (Editor)

Write A Review

Hardcover | 14 March 2025

At a Glance

Hardcover
256 Pages

Dimensions(cm)
22.86 x 15.24 x 1.6

Hardcover

$227.95

or 4 interest-free payments of $56.99 with

Aims to ship in 7 to 10 business days

Marketing 5.0 focuses on 'human-mimicking technology' in the age of marketing wherein, consumers and technology are blended as one. It reimagines technology creating a human touch, not only enhancing customer experience but also building an ecosystem of personalised sense-and-respond experiences and bringing greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalisation; a shift from marketing 4.0 to marketing 5.0.

In this new age of marketing, where there is a continuous struggle for gaining digital business presence, this book aims to introduce academicians and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The aim is to learn and understand the blended approach, where consumers and technology integrate as one.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.