Marketing = Customers + Heart

This book reshaped my understanding of marketing, and constructively challenged the traditional tropes and conventions I have heard repeated by business owners over the years. It is a valuable resource for anyone looking to take their customer relationships to the next level.

Bart Mead Senior Business Banker

What I love the most about Marketing = Customers + Heart is how practical the steps are! So many marketing books are aimed at simply making the author famous, and not helping businesses get sales. If you follow the advice from Judy and Eriks in this book, you'll find it so much easier to find your next customer. And your next. And your next.

Wade Kingsley Founder, The Ideas Business

In a corporate world of buzzwords and cliches, people's words are becoming less and less their own. Marketing = Customers + Heart is a refreshing departure from such a trend, providing cut-through and thoughtful insight which I was frequently able to apply back to my own challenges and experiences in business and in life. The business community across Australiasia and beyond would do well to read this book.

Billy Hansen Consultant and Founder, Contracta.NZ, New Zealand

Using the methods and techniques from Marketing = Customers + Heart, I've been able to turn two mediocre-performing hotels into the top performers in their market. I recommend this book to any small business owner who wants the same success.

Robin H.C. McAdam Owner/Operator, Port Douglas Apartments

Don't go for the 'tried and true' things that have been done before - it's important that your business stand out and cut though all the noise. Read everything you can get your hands on about strategy, creativity, leadership - and start with Marketing = Customers + Heart. It will teach you how to be unique and different, and sustain you and your business through to the next level. This book could just be the catalyst you need to make some positive changes in your business.

Brad March Managing Director, Marchmedia