Marketing :  2nd Edition - Dhruv Grewal

Marketing

2nd Edition

By: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic

Paperback | 4 November 2017 | Edition Number 2

At a Glance

Paperback


RRP $127.95

$106.75

17%OFF

In Stock and Aims to ship in 1-2 business days
Marketing 2nd Edition, is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Marketing 2nd Edition thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.

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