Get Free Shipping on orders over $79
Marketing Intelligence, Part B : AI, Trust, and Innovation in the Modern Business Landscape - Arabinda  Bhandari

Marketing Intelligence, Part B

AI, Trust, and Innovation in the Modern Business Landscape

By: Arabinda Bhandari (Editor), Samant Shant Priya (Editor), Sajal , Finland) Kabiraj (Editor), Mudita Sinha (Editor)

Hardcover | 5 May 2025

At a Glance

Hardcover


$201.29

or 4 interest-free payments of $50.32 with

 or 

Ships in 5 to 7 business days

In the rapidly evolving world of business, technology isn't just an asset-it's the driving force behind innovation and success. Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape brings together cutting-edge insights and strategies from leading experts to explore how AI is transforming industries and redefining the way businesses engage with customers.

This book uncovers the intricate relationship between AI-powered technologies and the critical factors of trust and innovation. From harnessing the predictive power of Long Short-Term Memory Network algorithms in dynamic trading environments to leveraging AI for personalized customer experiences in digital lending, Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape offers a deep dive into the future of business, explores how digital learning can be seamlessly integrated with customer engagement, the importance of trust dynamics in online relationship marketing, and the transformative potential of chatbots and edge computing. With a special focus on sustainable marketing, behavioural finance, and the growing influence of AI in customer interactions, this book provides a holistic view of the modern business landscape.

Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve. It equips readers with the knowledge to harness AI's full potential while fostering trust and driving innovation across industries. Prepare to navigate the complexities of the digital age with strategies that align cutting-edge technology with sustainable and ethical business practices.

More in Business Innovation

Principles : Life and Work - Ray Dalio

RRP $59.99

$43.99

27%
OFF
Measure What Matters : The Simple Idea that Drives 10x Growth - John Doerr
Think Again : The Power of Knowing What You Don't Know - Adam Grant
Slow Productivity : The Lost Art of Accomplishment Without Burnout - Cal Newport
Start With Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek
Burn Book - Kara Swisher

Paperback

RRP $34.99

$28.75

18%
OFF
Zero to One : Notes on Start Ups, or How to Build the Future - Peter Thiel
Deep Work : Rules for Focused Success in a Distracted World - Cal Newport
AI for Business : A Guide to AI Adoption - Jon Whittle

RRP $49.99

$40.75

18%
OFF
Purple Cow : Transform Your Business By Being Remarkable - Seth Godin
Originals : How Non-conformists Change the World - Adam Grant

RRP $26.99

$22.99

15%
OFF
Hyperfocus : How to Work Less to Achieve More - Chris Bailey

RRP $21.99

$17.99

18%
OFF
Disrupt Everything - James Patterson

RRP $36.99

$29.99

19%
OFF
Open to Work : How to Get Ahead in the Age of AI - Ryan Roslansky

RRP $34.99

$28.75

18%
OFF
The Shortest History of Innovation - Andrew Leigh
Adapt : Mastering change in four steps - Andrea Clarke

RRP $34.99

$26.75

24%
OFF