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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
By: David Meerman Scott, Brian Halligan
Hardcover | 14 July 2010 | Edition Number 1
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Hardcover
RRP $46.15
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Industry Reviews
"Like all the best teachers, this book inspires you to do your own thinking.... I found it enlightening and liberating." (Financial Times, August 2010)
"...a short but inspiring book which will give every business person pause for thought and some good ideas." (TheBookBag.co.uk, August 2010)
"...fits four decades' worth of guitar solos and weed smoking into the context of recent American marketing." (The Guardian.co.uk, September 2010)
"...there's certainly much to be taken away from this book." (Business Life, October 2010)
"...a well-written and sprightly little book...they may just be on to something." (Management Today, October 2010)
"...offers advice to marketing executives across a broader range of industries." (Director, October 2010)
‘Sex, drugs, rock ‘n roll and ground-breaking marketing communications, what more could you ask?’ (Marketing ie, April 2011)
"The origins of the book are not in the field of cultural economics. However, it raises some very interesting issues about the area and also of the general relationships between the disciplines of marketing and economics, even perhaps about the nature of American culture." (Journal of cultural economics 2015)
ISBN: 9780470900529
ISBN-10: 0470900520
Published: 14th July 2010
Format: Hardcover
Language: English
Number of Pages: 192
Audience: General Adult
Publisher: John Wiley & Sons Inc (US)
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 18.5 x 13.2 x 1.7
Weight (kg): 0.23
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- AffiliatesAustralian Businesswomen's NetworkBOOKED For Lunch Authors
- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionArts & EntertainmentMusicMusic Styles & GenresRock & Pop Music
- Non-FictionIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesMusic Industry
- Non-FictionBusiness & Management