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Marketing

Name: Marketing
Brand: Springer
Price: 273.75 AUD
Availability: PreOrder

Principles for Students and Practitioners

By: Manfred Bruhn

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Paperback | 26 May 2025

At a Glance

Paperback
331 Pages

Dimensions(cm)
23.5 x 15.49

Paperback

$273.75

or 4 interest-free payments of $68.44 with

Available: 26th May 2025

Preorder. Will ship when available.

Learn about the principles of marketing - a textbook for students and practitioners

This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.

Content

Marketing as a Management Process

Strategic Marketing

Market Research

Product and Pricing Policy

Communication and Sales Policy

Marketing Organization and Controlling

For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.

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