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Marketing Perspectives on Phygitalization

By: Arpan Anand (Editor), Sudhir Rana (Editor), Subhadeep Mukherjee (Editor), Priya Jindal (Editor), Indrajit Ghosal (Editor)

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Hardcover | 13 March 2025

At a Glance

Hardcover
376 Pages

Dimensions(cm)
23.4 x 15.6 x 2.22

Hardcover

$352.89

or 4 interest-free payments of $88.22 with

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Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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Rural postcodes:	$9.99	$14.95

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