Marketing : A Practical Approach 7th Edition - Peter Rix

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Marketing

A Practical Approach 7th Edition

By: Peter Rix

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Paperback | 11 August 2010 | Edition Number 7

At a Glance

Paperback
592 Pages

Edition Type
Revised

Dimensions(cm)
26 x 21.5 x 2.5

Paperback

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Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree.

For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text.

The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.

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