Marketing Plan Handbook, The - Marian Wood

Marketing Plan Handbook, The

By: Marian Wood

Paperback | 21 December 2012 | Edition Number 5

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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