Marketing Principles with Student Resource Access 12 Month : 3rd edition - William M Pride

Marketing Principles with Student Resource Access 12 Month

3rd edition

By: William M Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen

Book with Other Items | 8 September 2017 | Edition Number 3

At a Glance

Book with Other Items


RRP $159.95

$130.75

18%OFF

or 4 interest-free payments of $32.69 with

 or 

Aims to ship in 7 to 10 business days

Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds ' Marketing Principles, 3e.

This Asia-Pacific text contextualises marketing theory and practice with extensive real-world examples from Australia, New Zealand and individual countries across the region. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today's students who are striving for success in today's fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students.

A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.

More in Accounting, Business & Finance Higher Education Textbooks

Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$16.95

37%
OFF
Project Management in Practice : 3rd Edition - Neil Pearson

RRP $113.95

$107.80

Thinking in Systems : A Primer - Donella Meadows
Exploring Management : 1st Asia-Pacific Edition - John R. Schermerhorn Jr.

RRP $158.95

$136.50

14%
OFF
Quantitative Methods for Business (Custom Edition) : 3rd Edition - Mark Berenson
Corporate Finance, Global Edition : 6th Edition - Jonathan Berk

RRP $181.95

$139.80

23%
OFF
Management Accounting : 9th Edition - Kim Langfield-Smith

RRP $164.95

$151.25

Accounting : 8th Edition - Business Reporting for Decision Making - Jacqueline Birt
Leading Change - John P. Kotter

RRP $57.99

$40.35

30%
OFF
Excel Preliminary Business Studies Guide - Year 11 - Robert Barlow
Fundamentals of Investing : 14th Global Edition - Chad Zutter

RRP $139.95

$112.95

19%
OFF