Marketing Rebellion

The Most Human Company Wins

By: Mark W Schaefer

Write A Review

Hardcover | 1 February 2019

At a Glance

Hardcover
320 Pages

Dimensions(cm)
21.59 x 14.0 x 2.24

Hardcover

$51.24

or 4 interest-free payments of $12.81 with

Aims to ship in 7 to 10 business days

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?

Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:

How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
Why businesses must be built on human impressions instead of advertising impressions.
The five constant human truths at the heart of a successful marketing strategy.
Why customer loyalty is dying and what you need to do about it right now.
How to help your best customers do the marketing for you.
Actionable steps to execute an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.

The Marketing Rebellion is knocking at your door. Are you ready?

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.