Marketing Research, Global Edition : 9th edition - Alvin Burns

Marketing Research, Global Edition

9th edition

By: Alvin Burns, Ann Veeck

Paperback | 18 January 2019 | Edition Number 9

At a Glance

Paperback


$201.75

Aims to ship in 10 to 15 business days

For courses in global marketing.

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.


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