Marketing Strategy - Michael  Hartline

Marketing Strategy

By: Michael Hartline, O. C. Ferrell

Paperback | 31 August 2018 | Edition Number 7

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PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.

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