Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

By: Hendrik Edelman (Editor), Robert P. Holley (Editor)

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Paperback | 10 June 2002

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216 Pages

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This volume is based on the all-day programme, "Marketing to Libraries for the Millennium", which brought together librarians, vendors and publishers to discuss results from the Third Industry-Wide Survey of Library Marketing Practices and Trends, sponsored by the AAP/ALCTS Joint Committee. Since the last survey, in 1986, the Internet has emerged as a formidable influence, with the result that librarians, publishers and vendors alike face the challenge of maintaining a foot in both print and electronic worlds. Discussion topics include such issues as: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included is the survey questionnaire and results.

Industry Reviews

An interesting snapshot of the library market from several viewpoints. * Library Review *

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Preface	p. v
Presentations	p. 1
Overview	p. 3
Keynote	p. 5
Compare and Contrast: How We Interpret the Results of the 1999 Survey	p. 7
"Triangle Talk": Publishers, Vendors, and Librarians Speak out on What the Survey Tells Us about Changes in the Market and Needs for the Future	p. 15
Selling and Promoting to Libraries: What Are Publishers and Vendors Doing to Reach Libraries?	p. 33
Cyberspace and Book Selection: How Librarians and Patrons Are Coming to the Internet to Find out about the Books They Need	p. 47
Buying from Publishers and Vendors: A Discussion among Librarians, Vendors, and Publishers Focusing on How Librarians Decide to Buy and from Whom	p. 59
Conclusions	p. 75
Results of the AAP/ALCTS Library Marketing Survey	p. 83
Publisher Questionnaire	p. 85
Vendor Questionnaire	p. 107
Library Questionnaire	p. 135
Bibliography	p. 197
Index	p. 199
About the Contributors	p. 203
Table of Contents provided by Syndetics. All Rights Reserved.

Marketing to Libraries for the New Millennium

Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Library

Information Governance Technologies

A Guide

42

The Wildly Improbable Ideas of Douglas Adams

Careers in Library and Information Services

First-Hand Accounts from Working Professionals

Careers in Library and Information Services

First-Hand Accounts from Working Professionals

Archival Materialities in a Digital Age

Proceedings of the British Academy

Career Services and Workforce Development Centers for Libraries

A Guide

Stories on Skin

A Librarian's Guide to Tattoos as Personal Archives

Youth Social Action in the Library

Cultivating Change Makers

Data Ethics

Practical Strategies for Implementing Ethical Information Management and Governance

The Library

An Open Book

The Library of Congress

From Jefferson's Vision to the Digital Age

Six Steps to a Long-Range Preservation Plan

A Guide for Cultural Heritage Collections

Six Steps to a Long-Range Preservation Plan

A Guide for Cultural Heritage Collections

Library Space Planning and Design

Chandos Information Professional Series

Measuring and Managing Information Risk

A FAIR Approach

Digital Humanities

An Introduction for Librarians

The Visual Identity of the Book

From the Renaissance to the Digital Age

Publishing Archives

The Intellectual Foundations of American Historical Documentary Editing

Archival Communities

Constructing the Past in the Early United States

Archival Communities

Constructing the Past in the Early United States

Critical Race Theory in LIS

Challenging White Supremacy in Libraries

Library Catalogues as Data

Research, Practice and Usage

Social Media in Healthcare Information

Entity Modelling

The Third Generation of Cataloguing

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