
Masterful Marketing
How to Dominate Your Market With a Value-Based Approach
By: Alan Weiss, Lisa Larter
Paperback | 5 October 2022
At a Glance
Paperback
Limited Stock Available
RRP $34.99
$31.75
When will this arrive by?
Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.
In today's marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.
Social and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer's attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.
About the Authors
Lisa Larter is a Calgary-based business strategist, digital marketing expert, author and speaker. She is CEO & Founder of the Lisa Larter Group, through which she helps her clients formulate marketing strategies and increase their visibility, leads and customer acquisition.
Alan Weiss is a Rhode Island-based consultant, speaker, and bestselling author. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Mercedes-Benz, Merck, The New York Times, and over 500 other leading organizations. His speaking typically includes 30 keynotes a year at major conferences. He is a Fellow of the Institute of Management, is a Hall of Fame Inductee at the National Speakers Association and has been awarded the Lifetime Achievement Award by the American Press Institute.
ISBN: 9781472994684
ISBN-10: 147299468X
Published: 5th October 2022
Format: Paperback
Language: English
Number of Pages: 208
Audience: General Adult
Publisher: Bloomsbury Publishing (AUS)
Country of Publication: GB
Dimensions (cm): 1.5 x 15.2 x 23.3
Weight (kg): 0.27
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement Decision Making
- Non-FictionEducationCareers GuidanceIndustrial or Vocational Training
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management
- BargainsNon-Fiction BargainsBusiness, Finance & Self Help
- BargainsAcademia & Knowledge Bargains