Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours - Ken Kwong-Kay Wong

Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours

By: Ken Kwong-Kay Wong

Paperback | 22 February 2019

At a Glance

Paperback


$25.21

or 4 interest-free payments of $6.30 with

Aims to ship in 7 to 10 business days

When will this arrive by?
Enter delivery postcode to estimate

Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount.

Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty. When applied correctly, PLS can be a great alternative to existing covariance-based SEM approaches.

Dr. Ken Kwong-Kay Wong wrote this reference guide with graduate students and marketing practitioners in mind. Coupled with business examples and downloadable datasets for practice, the guide includes step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS, including: CTA-PLS, FIMIX-PLS, GoF (SRMR, dULS, and dG), HCM, HTMT, IPMA, MICOM, PLS-MGA, PLS-POS, PLSc, and QEM.

Filled with useful illustrations to facilitate understanding, you'll find this guide a go-to tool when conducting marketing research.

"This book provides all the essentials in comprehending, assimilating, applying and explicitly presenting sophisticated structured models in the most simplistic manner for a plethora of Business and Non-Business disciplines." - Professor Siva Muthaly, Dean of Faculty of Business and Management at APU.

More in Research Methods

Discovering Statistics Using IBM SPSS Statistics : 6th Edition - Andy Field
Thematic Analysis : A Practical Guide to Understanding and Doing - Virginia Braun
Social Research Methods : 6th edition - Tom Clark

RRP $98.95

$78.25

21%
OFF
Research Methods in Linguistics : Research Methods in Linguistics - Dr. Lia  Litosseliti
The Essential Guide to Doing Your Research Project : 4th edition - Zina O'Leary
100 Australian Birds - Georgia Angus

RRP $32.99

$28.25

14%
OFF
Discovering Statistics Using IBM SPSS Statistics : (Paperback plus Ebook) 5ed - Andy Field
Research Methods in Early Childhood : An Introductory Guide - Penny Mukherji
Qualitative Research Methods : 5th edition - Pranee Liamputtong

RRP $99.95

$85.90

14%
OFF
Social Research Methods : 4th Edition - Maggie Walter

RRP $101.95

$87.35

14%
OFF
Social Work 4ed : Contexts and Practice - Marie Connolly

RRP $114.95

$96.75

16%
OFF
Research Methods : 3rd Edition - The Basics - Nicholas  Walliman

RRP $29.99

$26.50

12%
OFF
Research Methods and Evidence-based Practice : 4th edition - Pranee Liamputtong
Action Research in Education : 2nd Edition - A Practical Guide - Sara Efrat Efron