McIlhenny's Gold
How A Louisiana Family Built The Tabasco Empire
Paperback | 1 May 2009
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In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.
A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.
Industry Reviews
"[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely." -- BusinessWeek
"[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning." -- Portfolio
"[B]alanced and always entertaining." -- Publishers Weekly
"These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper-and this book chronicles that progression in equal parts business story and Faulknerian family saga." -- Forbes
"Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms." -- Library Journal
"From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees' town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches." -- History
ISBN: 9780060721855
ISBN-10: 0060721855
Published: 1st May 2009
Format: Paperback
Language: English
Number of Pages: 272
Audience: General Adult
Publisher: HarperCollins Publishers
Country of Publication: US
Dimensions (cm): 20.2 x 13.2 x 1.3
Weight (kg): 0.21
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This product is categorised by
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionBiographies & True Stories Biographies
- Non-FictionHistorySpecific Events & Topics in HistoryIndustrialisation & Industrial History
- Non-FictionIndustry & Industrial StudiesManufacturing IndustriesFood Manufacturing & Related Industries
- Non-FictionCooking, Food & Drink
- Non-FictionHistorySpecific Events & Topics in HistorySocial & Cultural History
- Non-FictionBusiness & Management