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Meaning Over Purpose : The CEO¢s strategic blueprint for growth and lasting engagement - Angela Rixon

Meaning Over Purpose

The CEO¢s strategic blueprint for growth and lasting engagement

By: Angela Rixon

Paperback | 14 October 2025

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In a world where over 70% of employees feel disengaged, how do we reignite passion and purpose at work?

Organizational purpose alone isn¢t enough to drive results. If your employees aren¢t finding personal meaning in their work, even the most inspiring mission statement will fall flat. Meaning Over Purpose is a grounded, step-by-step blueprint for CEOs to bridge this gap between inspiring ideals and daily reality.

Angela Rixon provides evidence-based strategies to close the Purpose-to-Meaning Gap¢¢, the disconnect between what your company says and what your people actually feel. You¢ll learn to embed the Five Pillars of Meaningful Work¢¢ (Autonomy, Mastery, Purpose, Connection, and Impact) into your culture and operations, ensuring that purpose translates into tangible engagement.

Packed with real-world examples, frameworks, and metrics, this guide shows you how to align individual values with corporate goals, measure what truly matters, and build a high-performance culture fueled by meaning. The result? Retained talent, higher motivation, and sustainable growth. Meaning Over Purpose combines vision with execution, delivering a strategic blueprint that turns culture into a competitive advantage. Lead with meaning, and drive lasting engagement and performance at every level.

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