Media Organizations and Convergence

Case Studies of Media Convergence Pioneers

By: Gracie L. Lawson-Borders

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Paperback | 3 November 2005 | Edition Number 1

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228 Pages

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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations.

The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry.

As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

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Preface	p. ix
Acknowledgments	p. xiii
Media Organizations and Convergence
Introduction: The Many Faces of Convergence	p. 3
Traditional Media and Business Practices	p. 27
Theoretical Implications	p. 43
Convergence in Action
Tribune Company: A Convergence Pioneer Since the 1900s	p. 69
Media General: A Temple to Convergence-The News Center in Tampa, Florida	p. 97
Belo Corporation: Market Dominance in Dallas	p. 127
Conclusion
Social Capital: Implications for Convergence	p. 161
The Future of Convergence	p. 183
Author Index	p. 201
Subject Index	p. 205
Table of Contents provided by Ingram. All Rights Reserved.

Media Organizations and Convergence

Case Studies of Media Convergence Pioneers

At a Glance

Paperback

Shipping

How to return your order

Defective items

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