Media, Organizations and Identity

By: Lilie Chouliaraki (Editor), Mette Morsing (Editor)

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Hardcover | 1 January 2010 | Edition Number 1

At a Glance

Hardcover
228 Pages

Dimensions(cm)
21.59 x 13.97 x 1.42

Hardcover

$101.07

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Society & Culture Media Studies Sales & Marketing Public Relations Economics Business Communication & Presentation Organisational Theory & Behaviour

Introduction
Media as Business
Rethinking Television in the Digital Age
BBC and new media: public service broadcasting in a corporate market environment
Expansion and Autonomy: The Rise of the Business Press
Media in Business
Strategic auto-communication in identity-image interplay: The dynamics of mediatizing organizational identity
Mediatizing a Corporate Brand? Identity-effects on LEGO of establishing a media company
Making sense of a crucial interface: Corporate Communication and the NEWS Media
Business in the Media
Place branding and globalization. Media is the message?
Identity and Appeal in the Humanitarian Brand
The Construction of Businesswomen in the Media: Between Evil and Frailty
Table of Contents provided by Publisher. All Rights Reserved.

Media, Organizations and Identity

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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