Media semiotics

An introduction

By: Jonathan Bignell

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Paperback | 4 April 2002 | Edition Number 2

At a Glance

Paperback
256 Pages

Edition Type
New edition

Dimensions(cm)
21.6 x 13.8 x 1.3

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Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.

Industry Reviews

Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astutue use of contemporary examples, and in his openness to both the latest theoretical developments and the criticisms of semiotics theory launched over the last decade by media sociologists.|...best suited to upper-level undergraduates and keen graduate students in media/cultural studies, providing an accessible and lucid overview of things they should really know about.

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List of illustrations	p. xi
Preface and acknowledgements	p. xiii
Introduction	p. 1
Signs and myths	p. 5
The Semiotic Point of View	p. 5
Sign Systems	p. 8
Components of the Sign	p. 11
Sequences of Linguistic Signs	p. 13
Visual Signs	p. 14
Connotation and Myth	p. 16
Mythologies of Wrestling	p. 17
Myth and Social Meanings	p. 20
Myth and Ideology	p. 24
Sources and Further Reading	p. 26
Suggestions for Further Work	p. 27
Advertisements	p. 28
Introduction	p. 28
The Advertising Business	p. 29
Analysing Advertising	p. 30
The Semiotic Critique of Ads	p. 32
Ideology in Ads	p. 34
The Ideology of Ads	p. 36
Problems in the Ideological Analysis of Ads	p. 37
Volkswagen Golf Estate	p. 39
The VW Golf Estate Ad's Contexts and Readers	p. 43
Wonderbra	p. 46
The Wonderbra Ad's Contexts and Readers	p. 50
Sources and Further Reading	p. 52
Suggestions for Further Work	p. 53
Magazines	p. 55
Introduction	p. 55
The Magazine Business	p. 56
Myths of Gender Identity	p. 59
The Reading Subject	p. 63
Address and Identity	p. 66
Masculine and Feminine 'Worlds'	p. 71
The Limits of the Imaginary	p. 75
Sources and Further Reading	p. 77
Suggestions for Further Work	p. 78
Newspapers	p. 79
Introduction	p. 79
The Newspaper Business	p. 80
News Value	p. 82
News Discourse	p. 88
Headlines and Graphics	p. 92
Photographs in the News	p. 94
Newspaper Readers	p. 99
Sources and Further Reading	p. 103
Suggestions for Further Work	p. 104
Television news	p. 105
Introduction	p. 105
News in the Television Schedule	p. 106
Defining Television News	p. 110
Mythic Meanings in Television News	p. 112
The Structure of Television News	p. 116
Myth and Ideology in Television News	p. 121
Making Sense of Television news	p. 124
Global News	p. 126
Sources and Further Reading	p. 129
Suggestions for Further Work	p. 129
Television realisms	p. 131
Introduction	p. 131
Contexts of Non-Fiction Television	p. 133
Codes of Television Realism	p. 136
Television and Society	p. 139
Dramatising the Real	p. 144
Viewer Involvement	p. 148
Sources and Further Reading	p. 153
Suggestions for Further Work	p. 153
Television fictions	p. 155
Introduction	p. 155
Audiences for Television Fiction	p. 156
Codes of Television Fiction	p. 158
Fiction and Ideology	p. 161
Postmodernism and Television	p. 168
Television Audiences	p. 172
Sources and Further Reading	p. 177
Suggestions for Further Work	p. 177
Cinema	p. 179
Introduction	p. 179
The Film Business	p. 180
Cinema Spectatorship	p. 183
The Gendered Spectator	p. 186
Film Signs and Codes	p. 190
Film Narrative	p. 195
Film Genre	p. 199
Cinema Audiences	p. 202
Sources and Further Reading	p. 205
Suggestions for Further Work	p. 205
Interactive media	p. 207
Introduction	p. 207
Mobile Communications	p. 207
Interactive Television	p. 211
Computer Games	p. 216
The Internet and World Wide Web	p. 219
Conclusion	p. 223
Sources and Further Reading	p. 226
Suggestions for Further Work	p. 227
Bibliography	p. 228
Index	p. 238
Table of Contents provided by Syndetics. All Rights Reserved.

Media semiotics

An introduction

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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