Mega-Events and Mega-Ambitions

South Korea's Rise and the Strategic Use of the Big Four Events

By: Yu-Min Joo, Yooil Bae, Eva Kassens-Noor

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Hardcover | 18 July 2017

At a Glance

Hardcover
148 Pages

Dimensions(cm)
21.01 x 14.81 x 0.97

Hardcover

$95.46

Aims to ship in 7 to 10 business days

This book provides a holistic analysis of South Korea's strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country's rapid growth, and across varying stages of economic and political development. It explains how mega-events helped to secure South Korea's position on the international stage, boost nationalism, propel economic growth in export-oriented national companies, and build cities that accommodate - as well as represent - South Korea's progress. It thereby highlights the broader implications for today's global phenomenon of increasing reliance on mega-events as a catalyst for development, while the criticism that mega-events do more harm than good proliferates. The book is ideal for academics, policymakers, and those with an interest in mega-events and their role in the development of non-western countries.

Industry Reviews

"This book achieves its purpose of linking history of mega-events with national economic development ... . By analyzing the costs and benefits of south Korea's previously hosted mega-events, Mega-events and Mega-Ambitions is a worthwhile study that will help to contextualize the 2018 PyeongChang Winter Olympics from historical, political, and economic perspectives." (Thomas Fabian, Journal of Sport History, Vol. 45 (03), 2018)â

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