Menswear Revolution : The Transformation of Contemporary Men's Fashion - Jay  McCauley Bowstead

Menswear Revolution

The Transformation of Contemporary Men's Fashion

By: Jay McCauley Bowstead

Paperback | 17 January 2018

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Where once uniformity reigned, menswear today offers an arena of choice and possibility, allowing men to experiment with identities, and try on new masculinities for size. Menswear Revolution addresses the transformation of designer and commercial fashion that has reshaped the contemporary menswear scene, in the context of the increasing elasticity, inclusivity and plurality of masculinities at play on the 21st century cultural stage.

Looking through the lens of the designer, Menswear Revolution explores the fashion visionaries who have shifted the aesthetic paradigms of menswear design since the turn of the millennium, from the likes of Raf Simons, Hedi Slimane, Riccardo Tisci and Rick Owens, to innovative menswear lines at Lanvin, McQueen, Balenciaga and Dior. How and why did menswear transform so dramatically, and what does this mean for men and masculinity? Illuminating the role of fashion in communicating and creating identities, archetypes and aspirations, the book looks back to fashion and the male body in the 1960s, through the muscular, scantily clad 1980s, the androgynous 2000s, and right up to the present day's youthful, lean silhouettes.

Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution builds a complex picture of what is happening now in the world of menswear design and its relationship to changing concept of gender. Providing a much-needed update to scholarship on masculinity, fashion and the body, the book will be essential reading for student and scholars of fashion, cultural and gender studies, as well as menswear and consumption.

Industry Reviews
McCauley Bowstead's talent lies not only his is deft handling of an enormous quantity of material, but also in his ability to write coherently with sophistication. His work is like a bespoke suit compared to ready-to-wear. You know-and appreciate-the difference once you slip it on. Menswear Revolution is quality craftsmanship. -- Andy Reilly, University of Hawai`i, USA, Editor of Critical Studies in Men's Fashion
Bowstead's book is an excellent contribution to the growing menswear bookshelf. Articulating his own experiences of searching for and wearing fashions that were at the edge of acceptability, and the blurring of gender conventions in his dress, is an important facet in the success of this book, along with his ability to succinctly summarise historical precedents and theoretical perspectives. The work is sophisticated yet accessible and I, for one, would heartily recommend that this takes its place in key reading texts for students of fashion, design, history and cultural studies and academics' Christmas wishlists. * Journal of Dress History *

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