Microsoft CRM For Dummies

By: Joel Scott, Michael DeLisa

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Paperback | 18 July 2003 | Edition Number 1

At a Glance

Paperback
384 Pages

Dimensions(cm)
23.41 x 18.94 x 2.23

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This is the ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace.

It discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service.

It provides expert tips and tricks to make the software work more effectively, and explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships.

The author is considered one of a handful of global experts on CRM for small- and medium-sized businesses.

About the Author

Joel Scott is among a handful of global experts on CRM for small and medium-sized businesses.

Michael DeLisa is the Director of Training at Computer Control Corporation.

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