Millennials, Generation Z and the Future of Tourism

By: Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini

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Paperback | 23 June 2022

At a Glance

Paperback
176 Pages

Dimensions(cm)
23.5 x 16 x 1

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This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, and seeks to answer the following questions: What contribution can the new generations make to the future of tourism? How are technological advancements and social networks shaping future travel trends? Can a generational perspective be useful to help the tourism industry recover from the COVID-19 crisis? The book will be of interest to researchers and students of sociology and tourism studies, as well as tourism professionals.

Industry Reviews

This volume places the youngest travellers at the core of scientific reflection. Applying a generational approach to the study of tourism and elaborating on technologies, the sharing economy and gender issues in tourism, it is a timely and useful resource capturing some significant peculiarities that will shape the future of tourism. * Marina Novelli, University of Brighton, UK *
This book employs sociological thought to provide a novel approach to understanding the connection between the intersectionality of past, present, and future trends in tourism. The authors present an insightful 'snapshot' of our current times and highlight how several external trends such as technological advances, security challenges, economic issues, and pandemic disasters are fundamentally transforming tourism beyond the tourist gaze to ultimately shape and reshape the tourism experience and the future of travel for Millennials and Gen Zers. * DeMond Miller, Rowan University, USA *

[The authors] provide a timely text on research surrounding the younger generations and how they choose to engage with tourism [...] One of the most attractive aspects of this book is the potential for future research on generational impacts for tourism, especially considering the COVID-19 pandemic. The authors do a marvelous job suggesting key avenues of research inquiry. Libraries with tourism collections centered on intergenerational studies, international tourism, and social tourism should acquire this book.

* K.M. Woosnam, University of Georgia, USA, CHOICE Vol. 60 No. 6 *

[A] significant strength of this book is its multidisciplinary approach, incorporating theories from tourism, sociology, psychology and economics to offer a comprehensive analysis of the impacts of Millennials and Generation Z on the tourism industry. Additionally, its practical recommendations are useful for the tourism industry to identify and implement new strategies to meet the changing expectations and demands of
these emerging younger generations.

* IokTeng Esther Kou, City University of Macau, China, Journal of Tourism Futures, Vol. 9 No. 3 2023 *

...this book is extremely timely and relevant to a range of audiences. For academics and researchers, it provides helpful theoretical insights and practical applications for comprehending generational dynamics and their influence on travel behaviour. For industry professionals, getting a vision of how the sharing economy has the potential to change and how technological advancements impact tourist behaviour will be essential information.

* Giovanna Sacchi, University of Turin, Italy, Journal of Tourism Futures, 10 (1) *

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