Track My Order
Help Centre
+612 9045 4394
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Add free shipping to your order with these great books
Multimodal Communication : A social semiotic approach to text and image in print and digital media - May Wong

Multimodal Communication

A social semiotic approach to text and image in print and digital media

By: May Wong

eBook | 30 April 2019

At a Glance

eBook

RRP $89.99

$81.99

or 4 interest-free payments of $20.50 with

 or 

Instant Digital Delivery to your Booktopia Reader App

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

on

You Can Find This eBook In

Non-FictionLiterature, Poetry & PlaysHistory & Criticism of LiteratureLiterary TheoryReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesSemiotics & SemiologySociety & CultureMedia StudiesLanguage & LinguisticsLinguisticsSociolinguistics
Sociology & AnthropologyAnthropologySocial & Cultural Anthropology, EthnographySemantics & Discourse AnalysisCultural Studies

More in Literary Theory

Hell : In Search of a Christian Ecology - Timothy Morton

eBOOK

Hell

In Search of a Christian Ecology

eBook

RRP $38.13

$30.99

19%
OFF

This product is categorised by