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Multimodality and Social Interaction in Online and Offline Shopping : Routledge Studies in Multimodality - Gitte Rasmussen

Multimodality and Social Interaction in Online and Offline Shopping

By: Gitte Rasmussen (Editor), Theo van Leeuwen (Editor)

Paperback | 18 December 2024

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This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

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