Museum Store Management

By: Mary Miley Theobald

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Paperback | 26 September 2000 | Edition Number 2

At a Glance

Paperback
288 Pages

Edition Type
New edition

Dimensions(cm)
15.5 x 22.9 x 1.7

Paperback

$153.75

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Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few. The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products (''Tax Status and the IRS''), and Internet information on vendors and other resources.

Industry Reviews

This book fills a real void in museum professional literature.--Doug Harvey, Museum of the Confederacy, Richmond, VA

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You Can Find This Book In

Non-Fiction Industry & Industrial Studies Distributive Industries Retail Sector Reference, Information & Interdisciplinary Subjects Museology & Heritage Studies Library & Info Sciences Archiving, Preservation & Digitisation Business & Management Management & Management Techniques Encyclopaedias & Reference Works

Acknowledgments	p. ix
Introduction	p. 1
A Museum Store: What Is It?	p. 9
Museum Store Definition	p. 9
Education over Dollars	p. 10
Education and Profit	p. 10
Planning for a Store	p. 17
Physical Plans	p. 17
Location	p. 19
Size and Revenue	p. 20
Other Needs	p. 22
Atmosphere and Decoration	p. 24
Developing a Merchandise Plan	p. 26
Preliminary Schematic Design	p. 27
Fun Stuff	p. 27
Staffing Issues	p. 31
Job Descriptions	p. 33
Salaries	p. 35
Finding the Right Person	p. 36
Sales Staff: Paid or Volunteer?	p. 36
Guidelines for the Successful Organization of a Volunteer Program	p. 39
Employee Motivation	p. 41
The Point of Sale System	p. 44
Affordable Alternatives	p. 46
Related Merchandise	p. 48
History Museums	p. 48
Art and Science Museums	p. 50
Product Development: A Group Effort	p. 50
Licensing Programs	p. 51
Contract Product Development	p. 55
Buying on the Open Market	p. 57
Attending Shows	p. 61
Buying Books	p. 63
Product Categories Defined	p. 64
Selling Antiques	p. 68
The Educational Role of Related Merchandise	p. 70
Product Information	p. 70
Oral Interpretation	p. 72
Training Museum Store Employees in Oral Interpretation	p. 73
Written Interpretation	p. 74
Outreach Product Information	p. 77
Accomplishing the Tasks	p. 78
Writing Product Information Cards	p. 79
Product Promotion	p. 82
Advertising	p. 84
Product Development on a Budget	p. 86
Working with Other Museum Shops	p. 87
Products for Temporary Exhibits	p. 88
Working with Craftspeople	p. 89
Locating Craftspeople	p. 91
International Product Development	p. 93
Consignment	p. 93
Using Your Collection for Product Development	p. 95
Product Categories	p. 98
Baskets	p. 98
Candles	p. 100
Christmas Merchandise	p. 100
Ceramics	p. 102
Food and Beverages	p. 103
Furniture	p. 105
Glass	p. 105
Horticultural Materials	p. 105
Jewelry	p. 107
Metals: Silver, Brass, Pewter, Copper, Tin, and Iron	p. 108
Paper Products: Postcards, Notecards, Prints, and Posters	p. 110
Publications	p. 116
Recipe for Success: Cookbooks	p. 118
Soaps and Scents	p. 122
Textiles: Clothing, Weaving, Needlework, and Rugs	p. 123
Toys and Games	p. 126
Wooden Items	p. 129
Et Cetera	p. 129
Developing a Development Plan	p. 132
Retails	p. 133
Setting the Retail Price	p. 133
Setting Retails for Developed Products	p. 135
The Psychology of Pricing	p. 138
Marking Down Retails	p. 139
Speaking of Museum Shop Discounts	p. 140
Evaluating Retails	p. 141
Selling More Than One	p. 145
Gift Certificates	p. 147
The Numbers Game	p. 149
Basic Records	p. 149
Sales Revenue	p. 151
Museum Visitation	p. 151
Sales Transactions	p. 151
Numbers of Hours of Work	p. 151
Sales per Square Foot	p. 152
Sales per Museum Visitor	p. 153
Average Transaction	p. 154
Dollars per Work Hour	p. 155
Annual Cost of Goods Sold	p. 156
Gross Profit	p. 156
Cost of Sale	p. 157
Net Profit	p. 157
Average Inventory	p. 158
Profit and Loss Statements	p. 159
Inventory	p. 160
Reducing Inventory	p. 163
Inventory Theft	p. 164
How Much Inventory?	p. 165
Taking Inventory	p. 166
Keeping Track of Stock	p. 167
The Open-to-Buy System	p. 169
Reordering Merchandise	p. 170
Receiving and Marking Inventory	p. 171
Purchasing Discounts	p. 171
How Long Do I Need to Keep All This Stuff Around?	p. 172
Visual Merchandising	p. 174
Display	p. 175
Packaging	p. 187
Other Ways to Sell Merchandise	p. 190
Mail Order	p. 190
The List	p. 190
The Products	p. 192
The Presentation	p. 193
The Post Office	p. 195
Fulfillment	p. 196
E-Commerce or Internet Catalogs	p. 196
Alternatives	p. 198
Wholesale	p. 199
Satellite Shops	p. 200
Selling to Children: Nightmare or Dreamland?	p. 202
Protecting Your Museum and Its Store	p. 206
The Five-Fingered Discount	p. 206
Shoplifters	p. 206
Internal Theft	p. 209
Product Marking	p. 213
Product Liability Concerns	p. 213
Copyrighting	p. 216
Trademarks and Logos	p. 218
Tax Status and the IRS	p. 220
Planning for the Future	p. 226
Appendixes
Licensed Manufacturers	p. 231
Model Museum Licensing Agreement	p. 243
Further Reading	p. 251
Notes	p. 257
Index	p. 261
About the Author	p. 265
Table of Contents provided by Syndetics. All Rights Reserved.

Museum Store Management

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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